“Lale” is a Racha-based wine brand inspired by family heritage and the authentic spirit of the region.
The name comes from a beloved folk song from Racha, dedicated to the harvest season. Its soft, melodic sound reflects the warmth and nostalgia that surround vineyard care and the winemaking process.
At the heart of the brand’s visual identity is a tree – a place where, by tradition, we gathered with our guests to taste freshly made wine in its shade. Over time, this spot became a symbol of warmth, harmony, and unity.
With Lale wines, we share our family traditions, the generous hospitality of Racha, and a wine story crafted with passion and love.